When I’m training people in how to use Social Media the same questions come up time and time again. Here are my top 5 tips for using Instagram effectively. Put these into place and you’re off to a good start!
1. Always add a location to your post
Instagram loves it when you use their features. When you upload your image make sure that you add a location to your post. Posts with locations get 79% more engagement than those without.
2. Optimise your bio
This is important for several reasons, one being it’s where people are going to decide whether to follow you or not. Also it is the ONLY area in Instagram where links are clickable. Annoying but true. Don’t bother putting them in somewhere else hoping people will copy and paste. They won’t and might be frustrated that they aren’t working.
Include hashtags in your bio as this is a searchable field. What would people type in to find you?
Much like the location tag, Instgram looks more favourably on accounts using it’s features. Hashtags are how people are going to find you. I’d recommend brain storming your business and what you’d type in to find you. Find a niche. I’d advise picking hashtags with a maximum number of 500k followers. If you add ones that are too large you are just a tiny fish in a huge pond and won’t get found.
4. Think about your ideal client
When you are posting think about who you are trying to reach. Who is your ideal customer? Try and speak directly to them. You might be worrying about wanting to appeal to everyone but going more niche is the way to make a success of social media for business.
5. Engage with other accounts
People too often seem to think that as Instagram is a visual platform they can just post and run. Well you can but you won’t grow your account that way! Follow hashtags and comment on accounts using those tags. These people will form your community. Like and comment on at least ten posts a day.