Social Media for Authors
Your writing deserves to be seen by more people
Posts often don’t get seen even by existing followers. Algorithms seem to change all the time, you find something that works until it doesn’t. Should you be posting excerpts, talking about the writing process, personal life, behind-the-scenes, etc.? Literally have no idea.
Not only that here are so many authors on line (just look at the bookstagram hashtag) and it’s hard to stand out from the crowd. Everyone seems to be sharing the same content,.
And then there’s the visuals.
Your book cover might have be designed for you but that doesn’t mean you have any graphic design skills yourself. Feel embarrassed putting out content that doesn’t look polished or Instagram worthy. You want to look professional but you’re a writer, words are your thing not visuals.
You have a social media account to connect with your readers and you know you need to promote your books but selling gives you the ick. You’re worried people will be turned off by sales posts. How do you even write that kind of thing other than “buy my book?”
You became a writer to write.
You resent the amount of time you have to spend on social media plugging your work as it’s taking time away from doing what you love. Publishers not helping with creating a large following ?
Is it even worth it anyway?
You can’t see your account growing. You haven’t noticed any increase in sales. You dream of people commenting about your latest book and recommending you to friends but you only seem to be reaching other writers rather than readers. You feel inadequate seeing authors become more well known. Are they a better writer or just better at marketing? They seem to have a brand, no idea how you’d even begin to do that (for) yourself. You’d love to see your book climbing the charts but …..
Let’s get your social media sorted.
What do you need to know about social media?
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You feel like you’re just guessing. You’d feel much more confident with a posting plan of action. I can look at your analytics and advise on content and timings to reach your audience
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Lots of writers have great graphics and visuals for their books. You want yours to look polished and professional but have no idea where to start.
Perhaps you’ve started playing about with designing but it takes you ages with varying results. It’s just not something you’re good at. I can create templates for you to use to promote book or full designs.
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You’re not a film director! How do you even begin, what do you film and as for editing into reels, it makes your brain hurt just thinking about how long that would take you. I offer Reels lessons in person or a recorded class and packaged were I create sets of Reels for you to promote your books.
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You never know which to use other than the obvious #bookstagram ones. I can advise you what works and which key words will attract the kind of readers you want in your online community.
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You don’t mind monitoring your social media if you had a clue what you were supposed to be looking at It’s just another thing to learn instead of getting on with writing. It would be great to know where to put your energy so you could make social media less of a time sucker.
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You’re not sure you have the budget for a full time social media manager and wouldn’t everyone be able to tell it wasn’t your voice writing on the posts?
I’m an expert at creating a brand voice, I’ve had years of experience- your audience won’t know it’s not you. I offer a variety of packages for social media management to suit all budgets.
Client Testimonials
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“Jude provided invaluable support and advice in the run-up to the publication of my novel. I always felt that she listened to what I wanted to do, and tried to help me to achieve it, rather than imposing any kind of formulaic approach. She is a creative thinker and very empathic with the social-media-averse! I'd recommend working with Jude to anyone who wants to get a creative project off the ground.”
Alice O’Keeffe
Writer, editor, journalist. Arts and books subeditor for the Times and Sunday Times. Novels Skylark and On The Up out now
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"Jude is an easy-going, imaginative and consummate professional, gold dust in human form, who has made a great difference to my business. I can totally recommend her.”
Myles Downey
Leadership Coach & Writer Effective Modern Coaching, Enabling Genius, The Enabling Manage
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Jude consulted with my Literary Salon on social media but really she did so much more than that! Very quickly she showed an understanding of our values and what we were trying to achieve and set about helping us define and achieve that. So, she made us feel less awks about posting on insta and really grew that channel with targeted hashtags and advice on posting times etc. She takes time to listen and is quietly persistent. She also stayed on top of a fast moving medium so her advice and support changed too. I'd definitely work with her again if I was setting up a new brand.”
Damian Barr
Writer & Broadcaster. BBC TV & Radio Shows: Presenter Big Scottish Book Club
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Without Jude’s timely help and support I would still be struggling to find a way through the minefield that is social media for the uninitiated. Her concise, positive strategy meetings, clear-sighted advice and plans for next steps have completely revolutionised the way in which I approach marketing as an author. Jude comes highly recommended and would be an asset to anyone needing guidance and support with any aspect of social media content and publicity.
Celia Anderson, Author
What I can tell you about social media
Standing out from the crowd is important but a lot of success is just down to being consistently visible.
People want to see real people, not slick polished feeds. They want to get to know the writer of the books they love.
Behind the scenes content is King. Allowing the audience into your writing process makes them feel included and they’re willing you to succeed.
Large followings do not equate to sales.
You don’t need a slick, glossy Instagram feed to succeed
Your audience won’t mind being sold to if there’s a balance with other kind of posts
Client Spotlight
Author Celia Anderson approached me for help with marketing her book as she “just wanted to get on with writing.” The majority of authors aren’t given a marketing budget nowadays so you’re expected to promote your books yourself. Celia was coming to the end of her current book deal and knew she had to stand out from the crowd to be offered another contract.
We worked on a strategy looking at who her audience were, who her books appealed to and how she could be more visible online without it all feeling too salesy.
I managed Celia’s social media on her behalf for a few months. During that time we managed to get her novel A New Lease of Life in the top 100 in the Amazon Kindle Charts, peaking at a heady nuber 14! No paid advertising, just making her and the book consistently visible. W then we moved over to a combination of Celia posting the more personal aspect and writers life and me advising her on strategy in monthly meetings. I also create graphics and Reels for her,
Celia was offered a new four book deal with her publishers and continues to spend her time writing, not stressing over social media.
“Without Jude’s timely help and support I would still be struggling to find a way through the minefield that is social media for the uninitiated. Her concise, positive strategy meetings, clear-sighted advice and plans for next steps have completely revolutionised the way in which I approach marketing as an author. Jude comes highly recommended and would be an asset to anyone needing guidance and support with any aspect of social media content and publicity.
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About Jude
‘I’ve loved books since I was tiny. The writing took me to other worlds, opening up my imagination and I have huge admiration for those with the tenacity and dedication it takes to write a book.
In my career as a marketing director I’ve built strategies for many businesses from filmmakers and authors to literary festivals and artists.
From writing marketing strategies and creating graphics, to running literary events and launches I have worked with many aspects of the world of writers.
I understand you became a writer as it’s your passion. You know you need to use social media but its not what you signed up for.
I can help you publicise your book through creating a plan for your marketing, designing visuals or editing videos. I can manage your social media or show you where the best use of your energy is.
If you’re ready to stop guessing and get your writing in front of more readers let’s talk! I offer a variety of services from graphic design, video creation, strategy tand analytics to full social media management and can create a package specifically for what you need. Let’s have a chat and see how I can help you.
